#OTHER WORDS FOR HIGHLIGHT REEL FULL#
In fact, by repurposing one of our own high-performing webinars into multiple highlight reels, we received 50X more views than on the full recording alone, via highlights shared out through marketing emails, LinkedIn, Reduct’s website, a blog post, and more.
While not everyone can lock Elon Musk in as an interview subject, we’ve also found this general trend to be true even in much lower volume scenarios. Highlights from this interview (in red) not only extended the life of YCombinator’s video content, but also generated 9X the views. Original 19:33 Elon video is #4 (view count in blue). Top viewed videos on YCombinator’s Youtube. Taken together, just 4 of these highlight reels have gotten 12.7M views, or 9X the exposure of the original video. A Look at How Video Highlight Reels Impact Engagementįor example, YCombinator has taken a single 19:33 minute Elon Musk interview, which gained 1.4M views on their Youtube channel, and created multiple short highlight reels (1-3min long) out of it. But for videos to be effective on social, in an email, or embedded within a blog post, they need to be short - it’s recommended that digital video content is kept under three minutes for peak engagement.īy creating shorter highlight reels that feature key moments from your virtual event, you can more effectively tap into the power of video across all your digital channels. Video is extremely effective on social media, for example, where it typically gets 12X more views than other types of posts. If you turn a single session or even your entire virtual event recording into several shorter highlight reels, you can dramatically increase the exposure to your content and leverage a wider variety of marketing and sales channels. Read the full story of how Modern Sales Pros uses video highlight reels to breathe new life into virtual event content here. Essentially, relying solely on full recordings of your events likely won’t cut through the noise echoing throughout our digital-first world.īy editing those longer videos into more snackable snippets and weaving together topical narratives, however, you can distribute your event content through a wider variety of channels, and share more concise, compelling videos that meet your audiences - old and new - wherever they are, no matter how much time they have.
Even with the most riveting content, your audience likely doesn’t have hours to spare reviewing recordings of their favorite sessions after the fact, and if you’re looking to bring in new audiences, it’s difficult to grab short attention spans with hour-long recordings alone.
We’re all short on time, especially these days.
#OTHER WORDS FOR HIGHLIGHT REEL HOW TO#
In this blog post, we’ll walk through how to leverage all of that amazing recorded session, panel, fireside chat, webinar, and other virtual event content to create video highlight reels to use across your social media, emails, blog posts sales collateral, and more. Marketers spend a lot of time and effort curating great content for their virtual events, which is why it feels like such a waste to only use it once. Speakers and attendees can now join from anywhere, robust communities are built entirely online, and content can take many more innovative shapes and forms. In the past year, events of all kinds have moved online, presenting a multitude of opportunities for marketers.
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